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    Friday 6 February 2015

    Twitter finds profit but needs more tweeters

    CEO Dick Costolo, increasingly under pressure to grow social networks, Twitter's third consecutive quarterly profit reports. Monthly active users failed to affect growth, though, growth stocks.

    Twitter is a money-making business can change your tweets?

    Chief Executive Officer Dick Costolo is lower than Wall Street expectations for the fourth quarter despite reporting growth in monthly active users, social media giant has just told investors.

    Twitter $ 9.77 million a year ago, such as stock-based compensation of $ 79.32 million after adjusting for items, or 12 cents a share, he notched a profit. Approximately $ 479 million in revenue doubled up. Analysts on average revenues of $ 453.14 million in expected 6 cents per share.

    Twitter's 288 million people are now actively him up from 284 million in the third quarter report, said using the service each month. Wall Street was seen for 295 monthly active users. Investors looking for new ways to make money is to buy as Costolo message after-hours trading, shares rose more than 10 percent.

    At least for now - Twitter's fourth-quarter results Costolo gets to keep his job advice. The company's sales and profit growth in the supply of the struggle for meaningful for him to step down as investors were calling.

    Twitter is that they convince you to buy their products, hopefully, new ways for advertisers to reach customers and is looking.

    Earlier this week, Twitter and Google reportedly, according to Bloomberg, Google search results to display tweets reach an agreement. During the earnings call on Thursday, Costolo Twitter and Google, without giving details, to social network users have joined in an agreement to drive confirms it.

    The company already Microsoft Bing search engine and Yahoo's deal to provide the data, and this week for smartphones and tablets Flipboard app will show ads. The social network of the company's efforts to reach out to more people and, as a result, can cause more ad sales.

    Also in January, the new video features, including free mobile tools, designed to increase the use of this service has released new features. Company when they log on to the service users' tweets to show significant streams using an algorithm is started.

    Providing a compelling mobile experience people increasingly prefer smartphones over other computing devices as Twitter and has become very important to her rivals. More than 2 billion people - or one-quarter of the world's population - eMarketer of the next year will have a smartphone.

    Costolo Twitter due to a software error, Apple iOS 8 rollout lost nearly 4 million users said. Apple immediately, did not respond to a request for comment. And keep - - Capture the new users trying to discuss how much. He said to the audience, including those who are not logged in, several new features specifically identified.

    "We heard about Twitter or read about Twitter, or watch the news and we throw them out and up the wall to go through hoops that people have found it really good opportunity , "Costolo said, the new features that are knocking on the wall, he added.

    To stand out, for a time as a central hub of communication sells itself. News organizations use Twitter to send out instant headlines, sports stars sporting the images posted, and politicians use it to spread their message.

    The company also has in place an advertisement that has been able to use. It is through a technique called "promoted tweets," Twitter users' streams Inserts marketing messages. By comparison, Facebook is a user, he and other details based on information about a user's stream relies on inserting images and videos.

    A metric for investors and advertisers how active Twitter users use to estimate, and view pages on the site, how often is called timeline views. During the fourth quarter, twitter timeline views in March-September quarter counted 181 billion, 173 billion and 157 billion in June, there were 182 billion.

    The company $ 440 million for the current quarter revenue of $ 450 million.
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