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    Tuesday, 3 February 2015

    Yahoo search steps up in US with Firefox deal

    Switching from Google Firefox browser users' default search engine in the price of its main competitors 2 percentage points that pushes part of Yahoo search
    Yahoo's deal with Mozilla Firefox maker popularity of its search engine hard time trying to regain lost to rival the year, Google seems to have reversed.

    Under the agreement late 2014, American Firefox users as they set their priority until the browser search engine instead of Google search results from Yahoo view. When the deal was announced, because Yahoo in US search web analytics company StatCounter, two months later, in mid-November to 10.9 percent from 8.6 percent increase.

    Share is the highest in five years, StatCounter said. Google, meanwhile, 74.8 percent in two months fell by 77.3 percent, 12.4 percent, 12.1 percent and Microsoft's Bing search engine rose slightly.

    "Some analysts Firefox users switching to Google Yahoo back in January I expect the result. Actually, Yahoo, search us by half a percentage point increase in the share" in December, StatCounter chief executive Aodhan Cullen said in a statement.

    To regain its dignity on the Internet more than a struggle in which the CEO Yahoo, the good news. Internet search is an important part of daily internet life and business, and more than a decade ago, Yahoo led the industry. Years ago, who oversaw Google's search business, CEO Marissa Mayer has been relatively tired charged with injecting enthusiasm into a Yahoo brand is the latest.

    With so much online search - Find over 100 billion a year by Firefox alone - even a small increase in searches can be significant. Search results with search engine advertising revenue shown, because, and this can be a very profitable business. The Chinese e-commerce company that sells its investment in Alibaba to excite investors that Yahoo as some try to revenue and profit.

    It is unclear, though, how much to deal with Yahoo is profitable. The search is paying for traffic Mozilla company like Google.

    Mozilla and Yahoo detail the terms of their contract, but it is not cheap. In 2012, Google's $ 302 million in revenue Mozilla paid about 90 percent. Although, there was a global agreement.

    "We do not comment on the third-party metrics," Yahoo said in a statement Monday. "However, we are excited about the partnership and to push forward the technology continues to work closely with Mozilla are looking forward to."

    With this partnership can not be described today stands its final form. "The agreement also to other markets, future opportunities for product integration and distribution provides a framework for exploration," Netanyahu said. "Deal with Yahoo in five years represents the most important contribution."

    StatCounter analytics software that is installed 3 million Web sites that collect data from a network. Search for some of the software, a web site visitor is using a browser which can track, that lead the user to a web page search engine.

    StatCounter promote Yahoo search by Firefox users come exclusively. Google 63.9 percent, 81.9 percent of the percentage in the United States, performing with Mozilla browser percent of Yahoo search in January rose 9.9 percent in November to 28.3 percent. Meanwhile, looking at all the other browsers, Google's search share was unchanged.

    To fully capitalize on Mozilla agreement, Yahoo! and its partner, Bing, fast, accurate, comprehensive pleased with the results of the search will be to retain customers. Kite power of Google to create everything for self-driving cars is expanding, but at its core search business maintains a strong focus. In recent years, referring users to other websites without directly on the search results pages of search queries to answer sometimes is started.
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